Have I got your attention? Good. Getting other people’s attention is what propels most of the Internet. Actually, all of the Internet. There’d be nothing on the Internet at all otherwise. And elsewhere in the real world there’d be no advertising; no books written; no films made; no music recorded; no photographs taken; no television programmes; no news journalism; no paintings; no labour strikes and no terrorism. I want your attention because, well, not just the warm and cosy feeling of gratification and validation, which is the most direct immediate result, but also via a more circuitous route of increasing the probability of being able to offer something of value to you, and thus increasing the risk of being rewarded appropriately in the long run.
One of the interesting things about the unintuitive nature of our networking relationships is not only that the quantity of connections follows a scale-free power-law progression, but also that the type of relationships matter somewhat too. In real life, our interpersonal networking tends to take two dominant directions — business or friendship relationships. Business relationships are often about provider / client differentials. Sometimes they’re about equal relationships, in which one side provides something that the other side is lacking in, and vice-versa — basically, acting as contra-operating provider / client relationships. Friendship relationships are complicated. There are several initial condition situations, and several strategy choices to run the relationship by.
The initial conditions may begin in the playground as “best friends” learning that people offer value and we can consume that value — but within a fairly innocent and basic notion of transactional value. As we grow up, we experience romance, which modifies our idea of value. Into adulthood, some get the hang of how those relationships can impact our social effect. We experience the extrinsic value of having a partner, that the relationship itself can have an effect on your network fitness. Hence, some people even collect relationships. Others may observe other’s relationships and hanker after similar situations without easily achieving anywhere near as many followers.
Perhaps more traction to escalate ones network fitness is gained through personal relationships than what we term as business relationships. This is not to say that one should attempt to have sex with as many partners as possible in order to widen one’s connections. One only has to look at cultures which consider baby mothers and absent fathers to be the norm. Those involved in such highly connected networks are not necessarily enjoying a high powered state of business success. It’s often quite the contrary, with more mouths to feed, limitations placed upon times and places, and consequently not accessing a rich range of rational choices for progress — like dragging an anchor.
Very often a partner is supportive and will believe in you when times are bleak. It’s tempting to think that if one partner in a relationship supplies such a lot of help, then why not simply increase the amount of relationships? However, the stability of one single relationship for a longer term may prove more valuable than the immediate benefits of a highly varied relationship scene, if for no other reason than long-term reputation. But this shouldn’t prevent being promiscuous in other associations that are not romantic. Perhaps the best way forward in business is having learned a lot about the value of interpersonal relationships, to go full circle and return to being a bit more like we were in the playground again, with networks of multiple “best friends” innocently evaluated by reputation, loyalty, and support.
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