What shape is your network? You’re wrong

What shape is your network? Do networks have shapes? People seem to think so. They’re referred to as “topologies” and you see the same sort of mentality in organisational charts. Similarly, your organisation’s org chart is lying to you. A blatant lie. It draws a picture — a graph of arrows and nodes, or vertices and edges — people believe it, yet it’s wrong. The topology of most organisations is a top-down hierarchy, in which the power is centred at the top and commands are passed down through levels of control and authority lower and lower reaching the workers at the bottom. On the “factory floor” or the “sales force” or “front line”. Whichever analogy describes best the people who spend all their time doing the applied work and none of their time commanding (or “managing”) subordinates. This is still a dominant topology for many organisations other than the very young startups, which pretend to be flat and equal, and the very trendy, which pretend to be informally mixed up and organically interconnected and equal, man. However, if you draw out the org chart of any organisation, it is a deceptive lie. Your org chart is lying to you.

Who is connected to who? The traditional and expected way of viewing this is by authority. Who can issue commands to who, who can sack or promote who, who pays who. Another way of viewing the situation is by who influences who, and viewed this way the connection graph looks totally different. Some people in an organisation are not influential at all. Even at the top. There are people at the top of an organisation that few even recognise as working there, most people don’t attach their name to their face, and what function they perform is a mystery. If they have any influence at all, it’s a generally vague ‘fear’ experienced from a distance instilled by association with certain offices that most people don’t go near. Apart from that quiet background-level impression, they have no specific influence at all. You can almost ignore those people. Without them, life would not be detectably different. However, your organisation’s traditional-style org chart is simply a map of fear — that’s all it is.

Then you have people at the top who everybody knows — their name, their aim, their personality — and although any interaction with them is definitely one-sided (they own the company, or can sack you, or promote you) it is at least reassuringly predictable and not such a mystery. You kind of know where you stand with those people, you know enough about them to transact usefully. They’ve publicised or made known all of the necessary information about themselves over the course of time as a social investment. However, it may often prove to be that the most influential people in an organisation, and therefore, where the most dynamic transactional value activity in the network takes place, is not at the top. It’s elsewhere, and could be anywhere — it doesn’t relate to your accepted org chart at all. We’re beginning to glimpse a different network graph altogether.

There are popular nodes in a network, and these become even more popular because they offer the richest connections to the most other nodes in one easy action. The people that everyone knows, the gossips through who all traffic travels. The people who act as interfaces between all the departmental networks in the organisational environment. Not just the hubs within the departments, but the circuses that connect the different departments and even the outside world.

Who sees everybody in the organisation? Who interacts with everybody? Not just a casual “hello” and “goodbye” but a useful transaction offering value, that bridges domains. Who are the circuses? These are often also the influencers. If they get a new type of phone, or wear a new fashion item, or use a new app, ride a new type of bike, or read a new book, or shop online through a certain site, or have their hair in a certain way, soon a few more people align themselves with these choices. Many people within and connected to the organisation gain value from these people who influence, and they afford credibility and reputation to these influential highly connected circuses. However, you won’t see any of that on an org chart. Essentially, if you’re an owner or founder or some other chief of an organisation and you think you’re the boss because you’re in the top area of your org chart, there’s a fair chance you’re wrong. Your  org chart is actually a map of fear, and it’s been lying to you all along.